馮德正博士學術講座通知

       馮德正博士學術講座通知

時間：5月27日18:00

地點☆：外院214

主講人🗓：香港理工大學 馮德正 博士
題目：多模態語篇分析中的理論互補🧏🏼‍♀️：隱轉喻理論與視覺語法
講座語言🕴🏼：英語
主辦📕：馬丁適用語言學研究中心
聯系人：王品

摘要9️⃣：In this talk, I will integrate the two main theoretical foundations of multimodal discourse analysis, namely, systemic functional theory (SFL) (Halliday&Matthiessen, 2004) and conceptual metaphor theory (CMT) (Lakoff& Johnson, 1980). These two theories enlightened visual grammar (Kress & van Leeuwen, 1996), and visual metaphor (Forceville, 1996) respectively, which are now two main approaches to multimodal studies. However, both theories have their limitations. First, as Kress & van Leeuwen (1998: 218) admit, “the major challenge to our approach is the epistemological status of our claims. For instance, how can we know that in western semiosis, left and right, top and bottom have the values we attribute to them, or more fundamentally, have any value at all?”Second, as Feng& O’Halloran (2013) observe, there is still no systematic account of how visual metaphors are semiotically constructed. 
In spirit of cross-disciplinary fertilization, this study attempts to use SFL and CMT to solve each other’s problems. On the one hand, the systemic functional framework provides a comprehensive modeling of the visual realization of metaphor; on the other, conceptual metaphor theory provides an epistemological status to the semiotic description of visual images. This talk also proposes a new theoretical framework to explain the metonymic nature of visual representation.Therefore, I argue that the integration of these two major theoretical approaches to multimodal analysis is significant to furthering our understanding of the visual semiotic mode.  I further argue that theoretical integration and cross-fertilization as a necessary means of creativity in academic research.

主講人簡介：
馮德正博士現為香港理工大學英文系助理教授（研究），主要研究方向為多模態語篇分析，認知語言學，語言教學等🕵🏼‍♂️。他先後在Journal of Pragmatics, Visual Communication, Semiotica, Review of Cognitive Linguistic, Applied Linguistics, Narrative Inquiry等國際期刊與《外國語》，《當代語言學》🤷🏿‍♀️，《現代外語》，《外語界》，《外語學刊》🐒，《外語研究》等國內期刊發表論文二十余篇。他主要指導多模態語篇分析與語言教學方向的博士生。